How to use story format to connect with your customers
Every salesperson can help their customers by using a powerful story. The secret to a successful story in sales follows a format. These are not just fun or amusing stories that go on and on randomly. No! Your selling stories need to have a clear structure and purpose for telling them.
Recently, I came across another story format. It’s a little more involved than Similar Situation Storytelling, but worth the effort. This format will set you apart from your competition as it focuses on becoming more than just a product provider. It sets you up to be a trusted advisor to your customers.
Sales Story Format: Step 1: …………….
Listen in and see if you can tell your sales story or learn how to build it from the ground up
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