And the importance of hyper-availability

Differentiating yourself in a commoditized world:

In sales training workshops, there is a time when we share what is working in our selling process.  In one recent workshop, one of the higher performers in the group shared his secret, “I answer my phone”.  At first, the group laughed as it seemed he was being a bit sarcastic.  Realizing he was serious, the group calmed down and I had him explain.  His answer is today’s message – Communicate quickly. 

The quickest way is to answer your phone when it rings.

Listen in as I go through some phone skills and the messages they are sending to your customers

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