Day: April 30, 2026

Do you really understand how they feel? Recently, in a sales training workshop, we were working on a cold call/prospecting role play.  Walking around and listening to the salespeople’s intro/rapport-building discussions, I kept hearing a similar comment from them.  In these role plays, there are three people: the customer (farmer), the salesperson, and the observer. […]

Recently, in a sales training workshop, we were working on a cold call/prospecting role play.  Walking around and listening to the salespeople’s intro/rapport-building discussions, I kept hearing a similar comment from them.  In almost every role-play group, the person in the farmer role would complain about the weather, Ag politics, or profitability.  The salesperson would […]

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