August 17, 2022 - Greg Martinelli

Selling Hi-Tech products to Low-Tech Customers

3 Tips for those that sell complicated or invisible products Do you sell a highly technical product? One that is difficult to explain? Like a biological soil product, a pre-biotic for dairy cattle, or option strategies for grain marketing. Maybe you sell crop insurance. Sounds simple till you get neck deep in the details. Do […]

ag business, Ag Sales Professionals, Agri-business, agribusiness author, Agronomy Sales, Greg Martinelli, GregMartinelli.net, sales coaching, seed sales skills

Selling Hi-Tech products to Low-Tech Customers – PODCAST

3 Tips for those that sell complicated or invisible products Do you sell a highly technical product? One that is difficult to explain? Like a biological soil product, a pre-biotic for dairy cattle, or option strategies for grain marketing. Do you sell an invisible product? Like yeast, probiotics, soil additives, or micro-nutrients. Do you sell […]